Trendeo

From AltData.wiki, The Alternative Data Encyclopedia

Trendeo is a French data provider that tracks corporate investment and employment announcements in France and worldwide[1]. Its analysts extract information from several thousand online sources to build two proprietary databases: a France database covering announced job creations and deletions, investments above one million euros, fundraising rounds, and threats to employment, and a World database covering industrial investments of more than 30 million dollars or 50 jobs created[1].

The company states its France database holds more than 80,000 collected records dating back to 2009, while its World database holds more than 25,000 industrial investment records since 2016[1]. Trendeo data is used by French media outlets including Les Echos, Le Monde, L'Usine Nouvelle, Challenges, La Tribune, and BFM TV, which the company says counts more than 50 press sources among users of its data[1].

What It Does

Trendeo monitors news about companies' investment projects and employment decisions, verifies and qualifies the information, and turns it into structured indicators such as factory openings and closures, relocations, offshoring, investments, and funding rounds[1]. The service aims to support strategic monitoring and decision-making across finance, employment analysis, marketing and studies, territorial development, and business development[1].

Unlike providers based purely on public statistics, Trendeo emphasizes analyst-processed information drawn from varied online sources rather than official statistics alone, according to its own FAQ[1].

Data And Methodology

The France database records job creations and deletions of at least five positions, investments starting at one million euros, fundraising events, and negative employment decisions such as site closures, across all sectors, with collection beginning in 2009[1].

The World database covers global industrial investment including manufacturing, R&D, logistics, energy production and distribution, and call centers, with thresholds of more than 30 million dollars invested or 50 jobs created per project, collected since 2016[1]. The company also applies AI to its data, describing uses such as indicator construction with random forest approaches and drafting with large language models[1]. All volume figures are vendor-reported.

Products

Platform features include personalized email alerts saved against user interest profiles, chart and map generation by region, sector, and period, exportable trend reports, user-defined indicators, same-day custom data exports, and an API for streaming updates into client tools[1].

The two databases are accessed through dedicated portals, the Observatoire de l'Investissement for the France base and Industries Stratégies for the World base[1][2][3].

Delivery And Pricing

Access is sold via subscription to the online portal, with additional options for purchasing custom data exports and commissioning specific analyses from its experts; the API delivers part or all of the database into customer systems[1]. A pricing page exists but figures are not published openly[1].

Buyers And Use Cases

Client logos displayed by the company include Afpa, Medef, Adecco, Amazon, Bouygues Construction, Altedia, Business France, CCI France, Caisse des Dépôts, and Japan's METI[1]. Published testimonials come from Business France's deputy chief executive for investment attraction, who cites Trendeo for identifying foreign direct investment trends, and from real estate firms JLL and Arthur Loyd, which use it to track industrial sectors and reindustrialization in France[1].

Datasets from Trendeo (1)