TheySay

TheySay was a London-based text and sentiment analytics company operating under the name TheySay Analytics (TheySay Limited). Its core technology combined linguistic algorithms with machine learning to score sentiment, intent, speculation, risk, and other subjective attributes of documents at the document, sentence, and entity level.^[1]

The firm offered two principal products: PreCeive, a REST API providing "analysis as a service," and MoodRaker, a real-time, event-driven social media monitoring platform built on Twitter firehoses and RSS feeds with a browser-based dashboard. Its public website has been dormant since around 2015, and the domain now serves only a redirect stub, indicating the company is no longer active.^[1][2]

What It Does

TheySay's engine performed intelligent subjective content tagging — sentiment, intent, speculation, and risk among others — using a hybrid approach of sophisticated linguistic algorithms underpinned by machine learning. The granular metadata returned by the service could be aggregated, filtered, ranked, and searched to produce focused insights from streams of tweets, emails, blogs, or news articles.^[1]

The company marketed a "Stock Market Sentiment" service line alongside social media monitoring, positioning its analytics for financial market participants who wanted to quantify what was being said about companies and topics in real time.^[1]

Products

PreCeive exposed the analysis engine through a platform-agnostic REST API intended for integration into existing CRM, social media monitoring, or trading workflows within minutes. It supported custom topic classification rules, customer-built machine learning classifiers, and domain-adjusted sentiment scoring, with customizations remaining the property of the customer.^[1]

MoodRaker monitored keywords across dynamic source streams such as Twitter and RSS, filtered irrelevant content, produced insight streams visualized on a real-time dashboard, generated automatic summary reports, and exposed REST endpoints for integration with client systems.^[1]

Delivery And Pricing

Pricing was packaged per API request volume: a free 30-day trial of up to 500 requests per day, a Basic tier up to 15,000 requests per day, a Professional tier up to 35,000 requests per day, and an Ultimate tier negotiated for higher volumes; MoodRaker was priced on contact. A single request could be one tweet, email, blog post, or news article submitted for analysis.^[1]

Buyers And Use Cases

TheySay targeted business users without linguistic or technical expertise, plus solution providers in markets such as healthcare, financial services, and retail analytics that embedded its sentiment analytics to enrich offerings combining stock price action data, consumer survey feedback, retail transaction patterns, or health services data. Partner agreements allowed embedding of its signals as widgets inside third-party applications.^[1]

History

Wayback Machine captures of theysay.io begin in March 2013, and the archived homepage carries a 2014 copyright for TheySay Limited, headquartered at 24 Cornhill in the City of London.^[1] The company participated in public-facing work on big data, including a documentary project in conjunction with Saïd Business School at the University of Oxford referenced on its site.^[1]

Captures continue through 2016 but the live domain subsequently degraded to a bare redirect page with no content, and the most recent archive captures from 2026 show the same stub, indicating the business ceased operations at an unverified date.^[1][2]