Reveal Mobile
From AltData.wiki, The Alternative Data Encyclopedia
Reveal Mobile is a location-based advertising analytics company whose Reveal platform measures out-of-home advertising. The service estimates campaign exposure, audience reach, and subsequent outcomes such as store visits, website activity, application actions, brand-lift responses, and sales.[1] It is intended for advertisers, agencies, media owners, and advertising-technology platforms.[1]
Reveal Mobile operates the product under the Reveal name and retains the Mira name for its self-service console.[1] The relationship reflects Reveal Mobile's acquisition of Mira, an out-of-home analytics company, which was announced through Business Wire in 2021.[4] Crunchbase independently categorizes Reveal Mobile as a private company in mobile analytics and advertising technology.[3]
What It Does
The platform addresses three related tasks. Performance measurement compares outcomes among audiences classified as exposed and unexposed to a campaign. Impression and audience measurement covers static, digital, place-based, transit, and moving-media formats. Omni-channel tools allow an advertiser to retarget an audience associated with out-of-home exposure through display, social, or connected-television channels.[1]
Data And Methodology
Reveal describes a test-and-control approach designed to estimate incremental lift rather than merely report visits observed after an advertisement.[1] For moving formats, the company uses GPS information to relate the changing position of an advertising vehicle or display to potential impressions.[1] Reported confidence intervals and comparison groups are analytically important, but customers must still assess sample construction, exposure definitions, identity matching, conversion windows, and whether an observed association supports a causal interpretation.
Products And Delivery
Customers can configure studies and retrieve reports through the Mira Console, engage Reveal staff through a managed service, or integrate measurement through an enterprise API.[1] The API is also offered as a white-label capability for demand-side platforms, supply-side platforms, and other programmatic systems. Public materials invite prospective customers to request a meeting and do not disclose standardized prices.[1]
Buyers And Use Cases
Brands and agencies can evaluate whether a billboard or transit campaign is associated with incremental visits or digital activity. Media sellers can use estimated impressions and outcomes to document the performance of inventory that is difficult to measure with online-advertising logs. Platforms can embed the same functions in campaign workflows through the API.[1] The product is therefore primarily advertising measurement, although foot traffic is one of its principal outcome datasets.
Privacy And Limitations
Reveal Mobile publishes a privacy policy covering personal information, advertising identifiers, geolocation-related processing, disclosures, and consumer choices.[2] Location-linked advertising measurement raises privacy and consent questions beyond statistical accuracy, particularly when exposure records are connected to online or purchase outcomes. Users should examine applicable consent signals, retention, permitted uses, and aggregation thresholds before deploying a study.[2]