MIDiA Research

MIDiA Research is an independent research company providing data, forecasts, and analysis for the global entertainment and creator industries, spanning music, television and film, video games, social platforms, and the creator economy. The firm was founded by music analyst Mark Mulligan and sells subscription research alongside custom consulting.^[1]

Its subscription plan combines a catalog of more than 650 reports with quarterly consumer survey data, market share trackers, forecasts, and analyst access, delivered through tools such as the Data Explorer visualization platform and Survey Explorer.^[1]

What It Does

MIDiA Research produces forward-looking market analysis and datasets covering entertainment sectors including recorded music, music publishing, streaming services, television and film, video games, in-game spending, social media, and creator monetization. Its analysts publish recurring data snapshots, subscriber and revenue market shares, and multi-year forecasts.^[1]

Data And Methodology

The firm combines proprietary consumer surveys conducted across regions and segments with industry datasets on subscribers, revenues, and usage. Outputs include daily active user journey snapshots, ad responsiveness measurements, and global music forecasts extending multiple years forward.^[1] Its Data Explorer tool presents these datasets as customizable visualizations for tracking trends and comparing metrics by segment and region.^[1]

Products

Productized offerings include the subscription research plan with access to 650+ reports, the Data Explorer interactive visualization tool, the Survey Explorer for consumer data, and a consulting practice delivering strategic due diligence, market expansion studies, B2B and consumer insights, and pricing optimization using what the company describes as hard-to-reach creator and executive audiences.^[1]

Buyers And Use Cases

Client categories named by the firm include record labels, music publishers, collection societies, streaming DSPs, distribution and artist services companies, artist management, private equity and investors, major technology companies, musical instrument manufacturers, and tech startups. Client logos displayed include Amazon, Bank of America, The Walt Disney Company, Roland Corporation, Spotify, Universal Music, and Warner Music.^[1] MIDiA analysts are regularly cited by outlets such as The Wall Street Journal, The New York Times, Forbes, The Guardian, BBC, Financial Times, The Times, and Fast Company.^[1][2]

History

The company operates as MIDiA Research Ltd and was founded by Mark Mulligan, who serves as its senior music analyst. Its analyst team also includes figures such as Tatiana Cirisano (vice president of music strategy), Hanna Kahlert (senior social analyst), Ben Woods (creator economy analyst), and Perry Gresham (head of data).^[1]