Facteus

Facteus is a United States alternative-data provider that converts credit- and debit-card transactions into consumer-spending indicators. It supplies aggregated datasets, dashboards, row-level streams, and product-level retail data for investment research, corporate strategy, marketing, and analytical modeling.^[1]

The company states that its current data are derived from more than 185 million active cards and more than 30 sources involving banks and other financial institutions, with records anonymized at source and delivered one day after transactions.^[1] An independently generated Datarade profile also classifies Facteus as a credit-card, debit-card, consumer-transaction, and consumer-spending data provider, but it reports an older panel size of more than 22 million active cards.^[2] The discrepancy illustrates that vendor scale figures are time-sensitive and should be dated when used.

What It Does

Facteus organizes observed purchases into measures of company sales, category activity, consumer cohorts, loyalty, cross-shopping, share of wallet, and geographic performance. Its website distinguishes actual transaction observations from survey responses and presents the data as an external benchmark for forecasting and planning.^[1]

Datarade describes comparable uses by buy-side investment firms, consultants, retailers, and commercial-real-estate analysts. Examples on that listing include studying stock- or company-specific spending, competitive sales patterns, online versus offline transactions, and shopping-area transaction trends.^[2] The profile is explicitly marked as automatically generated and not managed by Facteus, so its descriptions are independent but may not reflect the latest product configuration.

Data And Methodology

According to Facteus, its panel combines more than 30 sources and is modeled and scaled to improve representation of the United States population across geography, income, and age cohorts. The company says personal information is removed by sources before Facteus processes the records.^[1] These are methodological claims by the provider; the public homepage does not disclose source weights, sampling errors, merchant-resolution accuracy, or the effect of partner additions and removals.

Datarade reports a one-to-two-day lag and identifies demographic, geography, channel, date, and time indicators in the data.^[2] A card panel nevertheless excludes cash, unobserved institutions, and transactions that cannot be reliably assigned to a merchant or location. Modeled representativeness does not make the panel identical to total United States retail spending.

Products

Named products include Arbiter, a modeled consumer transaction panel; Cube, an aggregated analytics-ready dataset; Cube Insights, a dashboard; Fundamental Research Dashboard, which presents company performance; Onyx, which provides SKU-level United States sales data; and Ultra, a row-level transaction stream.^[1] The product range allows customers to choose between prepared metrics and more granular records.

Facteus also publishes free brand indicators and advertises coverage of more than 2,000 brands in that interface, along with store-level intelligence across more than five million United States locations.^[1] Those headline coverage claims do not indicate that every product contains every merchant, store, or SKU.

Delivery And Pricing

The official site offers dashboards, automated feeds, and product demonstrations, and states that insights are available one day after the underlying spending.^[1] Datarade lists integrations with AWS Data Exchange, Snowflake Data Marketplace, Google Cloud Analytics Hub, and Databricks Marketplace.^[2]

Neither source publishes standard subscription or API prices. Datarade says pricing must be obtained from Facteus, so costs, minimum terms, data-history entitlements, and redistribution rights cannot be verified from public information.^[2]

Buyers And Use Cases

The provider markets to investors, finance and strategy teams, advertisers, retailers, restaurants, convenience stores, apparel companies, and direct-to-consumer businesses.^[1] Common analyses include tracking changes in company sales, comparing competitors, detecting customer acquisition or churn, measuring average order value, and examining regional or store-level patterns.

Use in forecasting requires controls for panel drift, seasonality, merchant mapping, refunds, and differences between transaction date and recognized corporate revenue. Public sources reviewed here do not provide independent backtests or audited error rates for Facteus products.

Privacy And Compliance

Facteus publishes privacy and California collection notices and states that the entity maintaining its website is a data broker under Texas law. Its homepage directs readers to the Texas Secretary of State registry and identifies Portland, Oregon, as its headquarters location.^[1] Datarade separately labels the offering compliant with the GDPR and CCPA, although its listing is not provider-managed.^[2] Buyers handling granular records must still establish the controls and permitted purposes applicable to their own licenses.