Cuebiq
From AltData.wiki, The Alternative Data Encyclopedia
Cuebiq is a location intelligence company that provides brands, agencies, and researchers with data on how people move, shop, and engage in the physical world.[1] Its solutions cover footfall measurement of advertising campaigns, audience targeting built from location data, and a data platform offering custom datasets.[1]
The company operates from New York and is known for its privacy-first positioning and for its Data for Good program, through which anonymized mobility data has been made available to academic researchers and humanitarian initiatives, including COVID-19 mobility monitoring with the ISI Foundation in Italy.[1][2][3]
What It Does
Cuebiq's footfall measurement tools track store visits and campaign-driven real-world behavior at the location level; its Audiences solution activates advertising based on where people go; and its Data Platform serves public-sector and academic partners studying mobility patterns, public health, and crisis response.[1]
Data And Methodology
The company describes its underlying data as first-party, collected from anonymized users who have opted in through a GDPR-compliant framework, then aggregated for research use.[3] Cuebiq maintains a Privacy Center documenting its standards for transparency and ethical data sourcing.[1]
Buyers And Use Cases
Stated buyer segments are brands seeking visibility into store visits, agencies focused on offline attribution and ROI, and research institutions using clean anonymized datasets to study human movement.[1] During the COVID-19 pandemic, Cuebiq partnered with the ISI Foundation to assess the effect of lockdowns on mobility and contact patterns in Italy using aggregated location data.[2]
Compliance
Through its Data for Good program, access to aggregated, privacy-safe mobility data is provided for academic research and humanitarian initiatives, a model documented in peer-reviewed work publishing COVID-19 mobility datasets derived from Cuebiq's first-party data.[2][3] The company also collaborated with The GovLab and the Open Data Institute on the #Data4COVID19 mobility repository documenting applications of mobility data during the pandemic.[4]