Adjust

Adjust is a mobile marketing measurement and analytics company offering a mobile measurement partner (MMP) suite for app attribution, analytics, deep linking, fraud prevention, and automation across mobile, web, CTV, PC, and console platforms. It operates as Adjust GmbH and has been part of mobile technology company AppLovin since AppLovin announced its acquisition in February 2021.^[1][2]

The platform is used by app marketers at brands including Duolingo, Nestlé, Pret-a-Manger, OTTO, Airalo, and 2K Games, and holds a 4.7 out of 5 rating on G2 per badges displayed on its website.^[1]

What It Does

Adjust measures which marketing touchpoints drive app installs, in-app events, revenue, and retention, unifying campaign data across channels into a single reporting environment. Its Datascape product provides AI-assisted analytics and customizable visualizations, and its solutions cover iOS SKAN/AdAttributionKit measurement, CTV and OTT, ROI and ROAS reporting, and incrementality analysis.^[1]

Beyond measurement, the company offers engagement tooling — notably TrueLink for branded deep linking — and fraud prevention designed to detect and block invalid activity before it corrupts campaign data.^[1]

Products

Product lines are organized as Measure, Analyze, Engage, Recommend, Automate, and Protect. Recent additions include Adjust MCP, which connects Adjust measurement data to AI workflows and internal assistants, and Growth Copilot, a natural-language interface for generating reports and charts. The company also markets an AI solutions portfolio spanning automated insights and workflows.^[1]

Buyers and Use Cases

Customers are predominantly app publishers and advertisers: gaming companies (case studies include Random Logic Games and 2K Games), consumer brands such as Nestlé Turkey, e-commerce and mobility apps like OTTO and Airalo, and food chains such as Pret-a-Manger, whose marketers cite use cases ranging from budget optimization and channel comparison to iOS incrementality measurement and privacy-compliant analytics. Website logos also display HotelTonight, Adidas Running, N26, SoundCloud, and Yelp.^[1]

One customer testimonial notes using Adjust since 2015, indicating the platform's presence in the market predates its current ownership.^[1]

Delivery and Pricing

Adjust is delivered as a SaaS platform with SDK integrations in client apps, accessible through the suite.adjust.com dashboard, with published pricing tiers and a demo-led sales process.^[1]

History

In February 2021, AppLovin Corporation announced the acquisition of Adjust, per Mobile Marketing Magazine as cited by Wikipedia; AppLovin is a Nasdaq-listed (APP) mobile technology company headquartered in Palo Alto, California.^[2] Adjust's website carries an "An AppLovin company" badge and 2026 copyright under Adjust GmbH.^[1]

Under AppLovin's ownership the product has expanded into AI-driven features, including the Datascape analytics environment, Adjust MCP, and Growth Copilot.^[1]